Yooma’s brands of CBD products have been added to the listings for eBay UK’s invite-only CBD pilot programme.
eBay has added Yooma’s CBD brands Vitality CBD, Blossom Skincare and MYO Plant Nutrition to its listings. The company has stated the development marks a significant step forward for the global wellness market.
eBay is listing 51 Vitality CBD SKUs, five CBD oils from Blossom and four MYO CBD SKUs making it the host with the widest distribution of Vitality CBD products.
Jordan Greenberg, CEO of Yooma, commented: “We are delighted to add Vitality CBD, Blossom and MYO products to eBay, one of the world’s most trusted and prestigious e-commerce sites.
“The fact that eBay is undertaking a CBD pilot shows that demand for CBD wellness products continues to increase, and we are delighted to be partnering with them. Joining eBay’s platform further increases Vitality, Blossom and MYO’s products significant e-commerce presence.”
Phillip Glyn, commercial director of Vitality CBD, added: “eBay has 159 million active buyers across the globe and therefore one of the largest B2C platforms.
“We are delighted that Vitality CBD, Blossom and MYO have been invited to join its CBD pilot programme. We believe this speaks volumes about our products’ quality.”
Yooma is building a multi-branded, vertically integrated wellness platform in the CBD and wellness space.
To build the platform it has made a number of acquisitions over the last year. These include US CBD brand Socati, UK-based Vitality CBD, CBD manufacturer N8 Essentials, Japanese wellness brand Vertex, sparkling water Big Swig, and EMMAC Life Sciences Group brands Blossom, What The Hemp, Hello Joya and MYO Plant Nutrition.
Yooma made the acquisition of Vitality CBD, which is one of the most widely stocked CBD brands in the UK, in August 2021 for £10.2m via its wholly-owned subsidiary, Yooma Europe Limited. The acquisition was part of Yooma’s buy-and-build strategy, giving the company exposure to mainstream retail outlets such as Boots, Tesco, ASDA and Lloyds Pharmacy.
MYO’s CBD products, which are stocked in Boots, Holland & Barrett and Lloyds Pharmacy, have passed the UK Food Standard Agency’s validation assessment and a number of products are included on the FSA’s public list.