Cannaray has been selected as the exclusive supplement supplier for Waitrose’s first steps into the market.
The partnership will see seven different Cannaray products including Cannaray CBD Day & Night Oil Drops, CBD Capsules and citrus-flavoured CBD Gummies in stores and online. The items will retail for between £18 to £36.
In a statement, Cannaray said: “Cannaray CBD was founded to make CBD easy and accessible for millions of new people, with a range of quality CBD products formulated to be effective and enjoyable to use, and all triple lab tested for purity.”
Tim Clarke, managing director, said: “We are delighted to be partnering with Waitrose to introduce Cannaray CBD to their shoppers. CBD usage is rapidly growing across the UK and we are proud to be helping millions of Waitrose shoppers to try high-quality CBD as part of their regular wellness routine.”
The company launched one of the first CBD adverts on national television featuring their ambassador Claudia Winkleman encouraging people to ‘join the CBD revolution.’ They have continued to work with Winkleman who began using Cannaray products towards the end of 2020 to combat work and life pressures.
She uses the capsules and the oils after her cousin recommended them during lockdown.
Claudia said: “I’ve always wanted to lead a revolution and I’m delighted to be partnering with Cannaray CBD to lead the UK’s CBD revolution. I’ve become obsessed with CBD this year as it really helps me sleep and stay calm during bonkers days.”
Waitrose is not the only supermarket to stock Cannaray. Tesco already offers their muscle balm and creams along with Vitality CBD in store and online. Asda also stocks Cannaray offering a wide range of oils, capsules and gummies.
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