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Understanding Cannabis Beverages

On March 24, 2021, Business of Cannabis produced an event exploring all aspects of cannabis beverages. The program included consumer and market insights, a look at the science of cannabis beverages, the regulatory framework, how retailers think about beverages and much more.

A recap of all the programming is below:

Welcome from Business of Cannabis + Torkin Manes

Jay Rosenthal from Business of Cannabis and Matt Maurer from Torkin Manes LLP welcomed attendees to the event and provide an overview of what was to come.

More about Torkin Manes LLP.

Overview of Beverage Category + Market

Liz Connors, Vice President of Insights at Headset provided a glimpse into the beverage category and market in the US and Canada.

Connect with the team at Headset.

Regulatory Framework Today in Canada + What Might Be Next

Vlad Mihaescu from Torkin Manes LLP provided an overview of the regulatory framework for beverages today and what might be ahead.

Science of Cannabis Beverages

Lucas McCann from CannDelta provided a primer on the core technologies used in cannabis beverages today.

Connect with Lucas McCann and the CannDelta team.

What’s on the Shelves (or Will Be Soon)?

In 4, 5-minute segments, we heard from four cannabis beverage executives about the products they have on shelves today – and will have on shelves tomorrow.

How Retailers Think About Beverages

A discussion among retailers about how beverages are being highlighted and accessed in-store, including Lisa Bigioni from Stok’d Cannabis, Darren Bondar from Spiritleaf and Christina Michael from Marigolds Cannabis.

Marketing of Cannabis Beverages

Panel conversation with key industry marketers to talk about the challenges – and opportunities – in the beverage category.

Getting to Market – Co-Packing Considerations

James Leech from Torkin Manes LLP discussed key considerations related to co-packing of cannabis beverages.

Incorporating Cannabis Beverages into Travel, Tourism and Hospitality

Leaders at the intersection of cannabis and hospitality joined the program to discuss the policy and practical considerations between cannabis beverages and travel, tourism and hospitality.

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