TWITTER ADS
Twitter’s new policy allows ads for cannabis, THC products in the USA
Until now, only CBD topical brands were permitted to advertise on Twitter’s platform, reports Adcann. This had been causing difficulties for cannabis companies that were unable to advertise on one of the biggest social media platforms.
Adcann reports that this latest development will now see Twitter allowing advertisers to promote brand preference and informational cannabis-related content for the following product and service categories:
- CBD (Cannabidiol) and similar cannabinoid products.
- THC (Tetrahydrocannabinol) and similar products.
- Cannabis-related products and services such as delivery services, labs, growing technology, search engines, events, etc.
Cannabis organizations wishing to advertise on the platform will need to pass through a Twitter advertiser approval process to ensure they are legitimate.
CANNABIS LEGISLATION
Schumer meets with GOP senators to discuss cannabis legislation for new Congress
Marijuana Moment reports that Senate Majority Leader Chuck Schumer (D-NY) held a second meeting on cannabis legislation for the new Congress on Tuesday with GOP senators to discuss next steps for crafting a passable bill.
Marijuana Moment states that one source told the publication that cannabis banking was a key issue that the senators discussed.
All three the GOP senators who participated in Tuesday’s meeting signed on as original cosponsors of the standalone Secure and Fair Enforcement (SAFE) Banking Act last Congress.
MISSOURI CANNABIS SALES
Missouri cannabis sales soar: retailers see 3x revenue during first weekend of adult-use sales
Data analytics firm Headset issued its first report on Missouri’s first weekend of recreational cannabis sales, as well as predictions for the market, reports Benzinga.
Some key findings included:
- Adult-use sales stores are bringing in around $70,000 which is three times the average amount.
- Missouri recently brought in more money than 10 other legal adult-use markets including California, Washington, Colorado, and Oregon.
The report states: “Either customers are buying more expensive products (item price), they are buying more products (number of units), or there are more customers shopping (receipt count).
“We can attribute the increased revenue almost entirely to the receipt count.”
