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Landmark supermarket deal for Vitality

Asda will stock 17 Vitality CBD products – its widest CBD range to date – following an agreement with parent firm Yooma Wellness.

Vitality‘s CBD drops and gummies will be stocked on vitamin aisles, while additional CBD drops up to strengths of 4800mg, and CBD muscle balm, will be available in ASDA’s instore pharmacies.

The deal follows Yooma’s £10.2m acquisition of Birmingham-based Vitality in August. The transaction was part of Yooma’s “buy-and-build strategy” implemented since listing on the Aquis Exchange in London, also in August.

Jacqueline Cappello-Wood, ASDA’s senior buying manager for healthcare, said: “We are proud that ASDA will now be stocking Vitality CBD’s products, and will be the first supermarket to offer customers access to the full Vitality CBD Active range.

Read more: Yooma: building a vertically integrated CBD and wellness platform

“At ASDA, it has always been a priority to look after the entirety of our customer’s well-being needs, so CBD is a great addition to our range. Customers will now have access to our fully trained ASDA pharmacists, who can offer advice and support on any aspects of their health and wellness needs.”

Jordan Greenberg, CEO of Yooma, said: “The agreement with ASDA is a positive development for Vitality CBD and an example of the quick return on investment that our buy-and-build strategy has created.

The UK rollout on this wide range of products will provide Vitality with a platform to generate additional revenues across the 300 ASDA stores in the UK.”

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