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    How to prepare for 4/20

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    On this episode of BofC Live, we present a re-broadcast from Wednesday’s Cannabis Retail Series event presented by Vetrina Group, MiQ and Leafly. Cooper Ashley from Headset joined the program to talk about how retailers should be preparing for 4/20 and the week leading up to the biggest cannabis sales day of the year.

    Learn more about Headset, Business of Cannabis’ Official Insights Partner.

    Listen to this episode of BofC Live, and all BofC Live episodes, as a podcast:


    10 June 2026 · Berlin Sales end May 29

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