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How to drive customer behavior through digital marketing

On April 7, 2021, Business of Cannabis produced our monthly Cannabis Retail Series with our partners at Vetrina Group. In addition to Vetrina Group’s partnership, we were pleased to have the support of both MiQ and Leafly.

A recap of all the programming is below:

Welcome from Business of Cannabis

Jay Rosenthal and Blaine Pearson from Business of Cannabis welcomed attendees to the event and provide an overview of what was to come.

Questions for Raj Grover, CEO, High Tide

Vetrina Group co-founder Krista Raymer sat down with Raj Grover, CEO of High Tide to kick off the program to talk about how High Tide thinks about growth, marketing and accessing new and existing customers.

How retailers should be thinking about the 4/20 holiday

Cooper Ashley of Headset connected with Jay Rosenthal of Business of Cannabis to talk about insights derived from 4/20 in 2020 and how those insights should factor in to cannabis retailers’ considerations leading into this year’s 4/20 holiday.

Learn more about Cooper Ashley and Headset.

How Leafy and MiQ provide unique opportunities for marketing of brands and retailers

Jim Davis of MiQ and Laura Morarity of Leafly shared the stage to highlight the way they partner to provide incredible value to retailers by targeting specific consumers, drive them in-store and allow for compliant, measurable digital marketing efforts through programmatic.

Learn more about MiQ and the work they do with cannabis brands and retailers.

Wrap up, thank yous and what’s next

Jay Rosenthal of Business of Cannabis and Krista Raymer of Vetrina Group wrapped the program and announced May’s upcoming Cannabis Retail Series event, being produced with support from LeafLink.

Register for May’s Retail Series event today:

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