Charlotte’s Web Holdings has entered into an exclusive distribution agreement with UK-based CBD distributor Savage Cabbage.
Member of European Industrial Hemp Association (EIHA), Savage Cabbage has been the official distributor of Charlotte’s Web in the UK since 2016. Under the new agreement, Savage Cabbage will continue to sell a large portfolio of Charlotte’s Web whole-plant, full spectrum products.
Founder and CEO of Savage Cabbage and global ambassador of Charlotte’s Web, Jade Proudman, credits Charlotte’s Web CBD Oil with “saving her life”.
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Proudman commented: “I’m delighted to commence the new phase of our long-standing relationship with Charlotte’s Web. We have shared a vision – providing high quality CBD products to consumers in the UK and helping people to live better, naturally.
“Many consumers are of the belief that all CBD products are equal. Since 2016, we have seen firsthand the benefits of full spectrum hemp extract products like Charlotte’s Web within our community.
“These products offer benefits where many other CBD isolate products don’t, and we will continue to champion greater consumer choice and access to products that represent the very best of Mother Nature. As Aristotle once said, ‘the whole is greater than the sum of its parts’.”
Savage Cabbage will utilise its extensive network in the UK to expand the presence of Charlotte’s Web as the Novel Foods regulatory framework continues to progress.
Currently operating in the e-commerce space, the partnership will focus on expanding the presence of Charlotte’s Web in retail distribution channels and on the high street, with a growing number of notable retailers starting to include CBD products on their shelves.
CEO of Charlotte’s Web, Jacques Tortoroli, said: “As the demand for CBD products continues to rise around the globe, it is critical that consumers continue to better understand how CBD products work and the benefits of hemp botanical wellness through nature. Savage Cabbage has shared similar values as Charlotte’s Web since inception and we are excited to start expanding our presence in the UK market beyond e-commerce.
“We are pleased to extend our relationship with exclusivity for one of our long-standing international partners. As the number one selling CBD brand in the US, the UK is one of the most exciting international CBD markets and we look forward to building our presence here.”
