UK-based CBD and wellness brand Love Hemp Group has launched its national CBD media campaign which will feature the Olympic gold medalist.
Love Hemp investor and ambassador, the two-time Heavyweight Boxing World Champion and Olympic gold medalist, Anthony Joshua, will feature in Love Hemp’s new, national campaign.
The national campaign will feature a TV advert that will appear on ITV, on-demand platforms, including ITV Hub, All 4 and Sky, print media adverts in Metro nationwide, and multiple outdoor advertising formats in London, Manchester, Liverpool, and the Northeast.
Joshua said: “As an investor in the company, I am delighted to help Love Hemp increase awareness of its premium CBD products and the positive impact they have on wellbeing.”
“This is a hugely exciting moment for Love Hemp and our journey to become a global leader in CBD wellness products. We are privileged to have the support from our investor and ambassador, Anthony Joshua, as we work to educate everyone on the benefits of premium CBD products for achieving optimal health and wellness,” added Tony Calamita, co-founder and CEO of Love Hemp.
“We believe our mainstream national media campaign with a leading British role model brings CBD to the forefront of the health and wellness industry.
“Since Love Hemp was established six years ago, we have grown a loyal consumer base who have not only enjoyed the multiple benefits of our high-quality products but have also bought in to the philosophy, values, and authenticity of Love Hemp.
“Today’s launch marks the first significant step in leveraging our outstanding partnerships to deliver these key messages to a rapidly growing consumer base. We see strong partnerships coupled with powerful marketing as a crucial part of our growth strategy.
“The Campaign not only explores the benefits of CBD for sports-related recovery, but also the transformational role CBD can play in relieving anxiety and stress, managing pain and reducing poor-quality sleep. Love Hemp aims to be a leader in CBD wellness products providing holistic solutions to naturally manage these everyday challenges.”