ROUGH START
HEXO and Tyson 2.0 don’t get the warm welcome they hoped for
HEXO and Tyson 2.0 recently announced a partnership to bring the brand to Canada but wholesalers in Quebec and Alberta don’t “want to be associated with this image.”, per MJBiz Daily.
- Quebec’s monopoly wholesaler, Société Québécoise du cannabis (SQDC), said “Hexo will have the same treatment as any other suppliers and according to our practices. The SQDC will not sell these products because we do not want to be associated with this image,”
- Alberta Gaming, Liquor & Cannabis (AGLC) responded to a request from MJBiz, saying it doesn’t intend to sell Tyson 2.0 products. “We will not be selling this product. Federal legislation prohibits the promotion of a cannabis product through endorsements or depiction of a person,”
Whilst Tyson 2.0 had a successful reception in the US, Canadian companies seem less ready to associate with Tyson’s personal brand or take the risk of federal noncompliance with celebrity affiliations.
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EU ACQUISITIONS
New Major European Cannabis Player Set To Emerge As Lyphe Group Announces New M&A Deal
A new European cannabis powerhouse is set to be created in the coming months as the UK’s largest medical cannabis player announces plans for a major acquisition.
London-based Lyphe Group has signed an ‘agreement in principle’ to acquire international cannabis production and distribution company Materia for an undisclosed sum.
The tie-up will not only strengthen Lyphe’s dominant position in the UK medical cannabis and CBD market, but open the door to Europe’s largest market, Germany, two markets Curaleaf CEO Boris Jordan recently said he was ‘super excited about’.
CANNABIS CLASSES
Massachusetts University to host Cannabis Education Courses
Worcester Polytechnic Institute (WPI) is bringing four cannabis certifications to students in partnership with Green Flower,reports Ganjaprenuer.
The details:
- There will be four programs covering cannabis healthcare and medicine; cannabis law and policy; the business of cannabis; and cannabis agriculture and horticulture.
- Courses will cost $2,950 each and run for six months.
- WPI is the 18th university/college to partner with Green Flower, and the first in Massachusetts.
“The Massachusetts market is growing so fast from a cannabis perspective and that really needs well-trained people to be able to supply the industry with high-quality talent.” said Green Flowers CEO, Max Simon.
