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Understanding Canadian cannabis consumers

In this week’s episode, Stahura provides a deep dive into Canadian cannabis consumers – their preferences, their purchasing habits and how these preferences and habits compare to other North American markets.

BofC Live is the daily news and interview program of Business of Cannabis. Business of Cannabis highlights the companies, brands, people and trends driving the sector.

Each week on BofC Live, we are joined by Liz Stahura, co-founder and President of BDSA, the Official Insights Partner of Business of Cannabis. 


Learn more about BDSA’s Canada Retail Sales Tracking insights.


In this week’s episode, Stahura provides a sneak peek into BDSA’s Retail Sales Tracking data – which is about to be released in its full form. Specifically, Stahura provides a detailed look at retail sales data from British Columbia and Alberta for 2020 through August – including overall volume of products consumers are buying in each province, the product array and which products are gaining share among consumers.

Alberta’s category mix in 2020 – from BDSA’s Retail Sales Tracking data. Learn more.

British Columbia’s category mix in 2020 – from BDSA’s Retail Sales Tracking data. Learn more.

Listen to this episode, and all BofC Live episodes, as a podcast:


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