The Business of Cannabis Awards 2026 is returning to London for its third consecutive year to celebrate the best and brightest figures in the European cannabis industry.
Since its launch in 2024, the Business of Cannabis Awards has established itself as the most anticipated night on the European cannabis calendar, bringing together the industry’s most influential figures to celebrate excellence, innovation, and leadership across the value chain.
Last year’s ceremony drew more than 200 senior professionals and cemented the awards’ reputation as an unmissable fixture for anyone serious about the European market.
Nominations are now open, and entry to all categories is completely free, ensuring every business and individual, regardless of size or resources, has the opportunity to be recognised.
This year’s ceremony will return to Rivington Street, London, on Tuesday, 26 May, after the first day of Cannabis Europa London.
This year’s awards will introduce three new categories. First, the Hannah Deacon Award, honouring an individual who has shown exceptional dedication in championing patients’ rights and improving cannabis access across Europe.
Two further categories make their debut in 2026 are Consumer Technology Provider of the Year, recognising companies delivering outstanding innovation and impact in services that enhance the consumer experience; and AgriTech Provider of the Year, honouring those advancing agricultural productivity, sustainability, and resilience through technology. Together with the Hannah Deacon Award, the additions bring the total number of categories to ten, reflecting the growing breadth and maturity of the European cannabis sector.
The full list of 2026 categories spans ten awards across two groups.
The group categories recognise organisational excellence:
- Cannabis Clinic of the Year
- Cannabis Team of the Year
- Consumer Technology Provider of the Year
- AgriTech Provider of the Year
- European Company of the Year
- Business Leader of the Year
- Producer of the Year
The individual categories celebrate standout personal contributions:
- International Journalist of the Year
- Industry Rising Star Award
- The Hannah Deacon Award
Introducing the VIP Experience
For the first time, the Business of Cannabis Awards will be included as part of Cannabis Europa’s newly launched VIP Experience, a dedicated premium forum for senior executives, investors, and policymakers.
Deliberately limited in size, the VIP Experience offers a separate space with its own agenda and service team, exclusive industry briefings, invite-only roundtable discussions, and direct access to investors actively deploying capital across Europe’s cannabis landscape. VIP tickets include access to the awards ceremony on the evening of 26 May.
Last Year’s Winners
Last year’s winners reflected the breadth and depth of talent across the industry.
- Michael Sassano, CEO and Founder of SOMAÍ, took home Business Leader of the Year
- Thomas Gray, CEO and Co-Founder of Lumino, claimed the Industry Rising Star Award.
- Sarah Sinclair was recognised as International Journalist of the Year,
- Cantourage Clinic, Dalgety, Curaleaf International, Ziel, Four20 Pharma, and Storz & Bickel are among the other category winners.
All nominations will be assessed by an independent panel of expert judges drawn from across the industry. Shortlisted nominees across all ten categories will be announced in May, with winners revealed on the night.
Nominations are free to enter and open now. The deadline for submissions is 23:59 GMT, Thursday 8 May 2026. For full details and to submit a nomination, visit: businessofcannabis.com/awards.
