On this episode of BofC Live, we connect with Barbara Pastori, Director of Strategy and Data for Prohibition Partners. Last week, Pastori penned a piece titled: Is cannabis the future for big tobacco? describing the alignment between big tobacco’s stated corporate goals and cannabis industry opportunities. Read the full piece.

The global exodus of consumers from the tobacco market means this industry is now at a turning point, where alternative or additional product lines are vital to the future security of its companies. Among the many alternatives that the tobacco industry is exploring as part of its broad reimagining of its future, cannabis surely represents an opportunity. Numerous tobacco companies have already made investments in the cannabis industry over the past few years, including Altria, Imperial Brands, and most recently British American Tobacco.

– Barbara Pastori, Director of Strategy and Data, Prohibition Partners

BofC Live is the daily news and interview program of Business of Cannabis. Business of Cannabis highlights the companies, brands, people and trends driving the sector.

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