Green Wednesday 2023 has seen a total of $9,209,061.73 in recreational cannabis sales – marking an 18.12% increase compared to 2022, which saw sales of $7,795,803.80.
Green Wednesday is the cannabis industry’s equivalent of Black Friday, seeing an increase in footfall in cannabis retail stores as customers aim to find a bargain.
Jane Technologies has collected sales data for Green Wednesday 2023, finding that when removing company growth, total recreational sales still showed an 11.43% increase when compared to 2022.
The data also revealed that total recreational sales on Green Wednesday 2023 were up 90.5% when compared to the average total recreational sales of the preceding three Wednesdays, which amounted to $4,833,890.74.
Top selling products on the day included flower at $3,352,845.91 in sales, vape products at $2,533,166.62, edibles ar $1,207,840.33, pre-rolls at $963,026.92 and extracts at $448,520.89.
Jane Technologies has also provided a state-level breakdown of sales figures, revealing the top five states with the highest recreational sales were Illinois at $2,868,215.31, California at $1,084,388.39, New Jersey at $880,127.66, Maryland at $758,727.23 and Washington at $709,599.95.
However, there was a different picture for medical cannabis sales on Green Wednesday 2023. In a Year over Year total sales comparison, Jane Technologies found that total medical sales on Green Wednesday 2023 were $8,166,102.75 – an 11.1% decrease compared to the 2022 Green Wednesday medical sales of $9,191,493.38.
When removing customer growth, Jane Technologies stated that total medical sales on Green Wednesday 2023 showed a 2.4% decrease when compared to Green Wednesday 2022.
However, total medical sales on Green Wednesday 2023 were up 84.1% when compared to the average total sales of $4,435,026.54 on the preceding three Wednesdays.
The data shows that the top five states with the highest medical sales included Pennsylvania at $2,577,176.05, Florida at $1,229,439.36, Ohio at $756,845.71, Maryland at $585,176.82 and Virginia at $561,534.87.
Socrates Rosenfeld – CEO and Co-Founder of Jane Technologies, sated: “As we approach 2024, the US cannabis industry finds itself at an exciting point in time. With the government’s recent actions on issues like SAFER and rescheduling, the end of cannabis prohibition has never felt closer to becoming a reality.
“With future consumer growth expected to be exponential and large mainstream brands anticipated to enter the space, current Industry operators must continue to invest in scalable solutions to remain competitive.
“Powerful digital infrastructure, deep data analysis, and trusted customer relationships not only will be important factors in determining the future winners of the US market – but also will shape the future of the global industry for generations to come.”
