Business of Cannabis and Mary Jane are proud to announce that Boris Jordan, Chairman and CEO of Curaleaf, will be the keynote speaker for the International B2B Day in Berlin on 19 June 2025. As one of the most influential figures in the global cannabis industry, Jordan will share his insights on the future of the European cannabis market and Curaleaf’s role within it.
The International B2B Day, part of European Cannabis Week, is a first-of-its-kind collaboration between Business of Cannabis, a global cannabis events and media company, and Mary Jane, Europe’s largest cannabis event and expo.
This landmark one-day event is expected to draw more than 5,000 business leaders, entrepreneurs, investors, and industry experts from over 50 countries, establishing Berlin as the epicentre of international cannabis commerce. The International B2B Day represents a significant expansion of Mary Jane Berlin’s platform, focusing exclusively on fostering cross-border commercial collaboration and innovation in the global cannabis industry.
“Boris Jordan has been instrumental in shaping the cannabis industry on a global scale, and we are thrilled to have him as keynote speaker for the inaugural International B2B Day in Berlin,” said Business of Cannabis event organiser, Matt Freemantle. “His expertise and vision will provide invaluable knowledge to businesses navigating the evolving European and global cannabis landscape.”
As the Chairman and CEO of Curaleaf, Jordan has overseen the company’s expansion into Europe and transformation into one of the largest and most recognised cannabis brands worldwide. His leadership has played a key role in advancing progress and fostering innovation across the sector.
Other speakers announced alongside Jordan include:
- Benedikt Sons, Co-Founder & CEO, Cansativa
- Raj Grover, CEO, High Tide Inc.
- Simone Van Breda, Chairman, Union of Coffeeshop Retailers (Netherlands)
- David Henn, CEO, Cannamedical
- Karan Wadhera, Managing Partner, Casa Verde
The International B2B Day will also welcome official country delegations from the international market, allowing nations to showcase their cannabis industry achievements and connect with global partners.
Attendees of International B2B Day can expect a compelling keynote address, followed by networking opportunities and panel discussions with industry experts.
Mary Jane Berlin 2025 will take place from 19-21 June at [Venue], bringing together exhibitors, thought leaders, and professionals from around the world to drive the future of cannabis.
For more information and registration details, visit https://www.cannabisberlin.live/ or https://www.maryjane-berlin.com/en/b2b
Please contact Michael Hoban for comment or press enquiries – michael@prohibitionpartners.com
