Chill Brands Group has appointed former senior sales director for Juul Labs and Anheuser-Busch InBev as chief commercial officer (CCO).

Michael Sandore is joining Chill Brands Group, an international consumer packaged goods company, as CCO. 

Sandore has built a world-class track record in Sales Management over the past 18 years with two iconic consumer brands, Anheuser-Busch InBev and Juul Labs. Starting his career with Anheuser-Busch in 2003 to help activate its sports and entertainment properties, he advanced to wholesale and retail sales management roles during his 15 years representing the company.

Chill Brands co-CEO and founder Antonio Russo, commented: “We are honoured and excited to welcome Mike Sandore to Team Chill.

”This is a landmark achievement for our Company. His outstanding track record of sales and profits, and his background working with major national and international brands, makes him a perfect fit for our future.”

Mr Sandore commented: “Chill Brands is positioning itself as an early leader in two of the fastest-growing consumer brand segments – CBD and tobacco alternative products. 

“Today’s adult customer is looking for alternative products and the Chill brand is positioned to offer a variety of alternatives for any occasions those adult customers gravitate to. I want to personally thank Antonio Russo and Trevor Taylor for this incredible opportunity.”

Sandore was recruited in 2018 by Juul Labs to build its retail and wholesale business among key regional and national customers.  He was named national accounts senior sales director for JUUL’s top national key accounts within the US convenience store channel. 

He was also directly involved with deploying JUUL’s industry-leading age-verification platform consistent with its PMTA commitment, as well as additional strategic priorities, including merchandising contract design and execution, retail trade marketing and brand messaging, and an expansion of the brand’s digital engagement.

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