Tech and media leaders are shunning social media giants to bring their expertise to the cannabis industry.
Twitter’s former head of global brands, Katie Ford has announced she is joining cannabis marketing company Fyllo as chief operating officer.
Fyllo is working with major cannabis companies to enable them to advertise to mainstream consumers.
Ford was previously at Twitter where she served for the past two years as head of global brands and is one of the biggest names in digital media, with a career built at Fortune 100 media & technology companies at the intersection of data, marketing, and creativity.
She spent two plus decades at Publicis Media, rising to the rank of president where she was the Executive lead on P&G, Coca-Cola, USAA, and Kellogg’s accounts.
During her time at Publicis she was recognized by Ad Age as one of the “Women to Watch,” and by Campaign US, as a leading “Media Maven.”
From there she joined Amobee’s executive team as chief client officer, where she was integral in delivering two successful acquisitions within 18 months, along with achieving positive EBITDA with over $1billion in annual revenue.
The ‘Fyllo Compliance Cloud’ is a suite of software and services built to overcome the complexities of highly regulated industries.
With 2021 shaping up to be a transformational year for cannabis, Fyllo now allows cannabis brands to market themselves at a scale that has never been possible for companies that operate in highly regulated industries.
Mainstream brands also seek out ‘Fyllo’s Data Marketplace’ to target previously inaccessible cannabis and CBD consumers.
Ford was the first person to be appointed to Fyllo’s board of directors, a role she’s held since 2019.
The company’s CEO, Chad Bronstein, said: “Katie has been an incredible partner since day one, always believing in the company and its mission.
“She was the first person to join our board and has been instrumental in Fyllo’s creation, growth and development.”
Ford added: “Fyllo has built incredible products and proven their business model in a very short period of time.
“I look forward to being part of Fyllo’s success as we build breakthrough solutions for companies in highly regulated industries like cannabis, pharma, and alcohol.”
As COO, Ford will depart Fyllo’s board of directors to assume her new executive position.
This article originally appeared on www.cannabishealthnews.co.uk
