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The Parent Company announces details of the company’s Social Equity Ventures Brand Success Program


The Parent Company announces details of the company’s Social Equity Ventures Brand Success Program

Benzinga reports that California-based cannabis company, The Parent Company (TPCO Holding Corp.), has announced the four participants in the company’s Social Equity Ventures (SEV) Brand Success Program.

The Brand Success Program is a 12-week programme implemented to provide minority-owned brands with:

  • Guaranteed shelf space.
  • Individualised mentorship from the company’s sales, marketing, retail, and operational teams.
  • The opportunity to learn best practices, operational procedures, and tips that can be applied to any retail outlet nationwide.

CEO and chairman of the board of The Parent Company, Troy Datcher, stated: “We’re extremely proud to launch the SEV Brand Success Program and partner with these four initial brands. 

“The SEV team will support BSP participants from the moment they are accepted, and we are committed to providing mentorship that aids each brand in creating a solid, sustainable and scalable business.”


D.C. Council giving reparations for cannabis offenders as part of their latest try to legalise cannabis sales in the District of Columbia

The Washington Times reports that giving reparations to those convicted of cannabis drug offenses is part of the D.C. Council’s latest bill that tries to legalise cannabis sales in the District of Columbia.

The bill intends to create a ‘Reparations for Victims of the War on Cannabis Fund’ where those eligible will receive payments of $5,000 to $80,000.

The i-71 Committee said in a statement to cannabis news site Marijuana Moment: “Notwithstanding congressional interference in D.C. affairs, we’re thankful that the D.C. Council has moved so swiftly and decisively on this comprehensive cannabis legislation, which prioritises social equity and community investment,” 

“This policy is another step in the right direction for the D.C. cannabis industry. We look forward to continued conversations and collaboration with the Council, ABCA and the mayor’s team.”


Licensed cannabis companies in Canada asked to stop selling certain ingestible cannabis products

MJ Biz Daily writes that Health Canada is asking some federally licensed cannabis companies to stop selling certain ingestible cannabis products that are incorrectly classified and labeled as “extracts” rather than “edibles”.

According to the publication, the distinction is important as any cannabis product classified as an “extract” has 100 times more allowable THC per package than a product classified as an “edible”.

Sherry Boodram, CEO and co-founder of Toronto-based regulatory consulting firm CannDelta, commented: “For Health Canada to suddenly bring down the hammer on how these products are being classified, especially three years after (Cannabis) 2.0 products became legal, will undoubtedly cause business losses during a time when cannabis companies are already struggling.

“This could ultimately lead consumers to turn to the illicit market as legal, regulated (and tax-paying) companies go insolvent because of Health Canada’s inconsistent regulatory compliance interpretation and enforcement actions (or inactions).”

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