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    Colorado Cannabis Sales Fall Again In February, As Industry Struggles To Offset Decline

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    Colorado’s cannabis sales have fallen for a second consecutive month, as the state’s cannabis market continues its decline.

    According to the latest statistics from Colorado’s Department of Revenue, total cannabis sales in February fell from $115.4m in January 2024 to $114.4m in February.

    Discounting November 2023, which saw the lowest sales in the state since 2017, February 2024 represents the poorest performance since February 2018, when sales hit $112.5m.

    While total retail cannabis sales have remained flat for the last three months at around $100m, Colorado’s medical cannabis industry has been experiencing a continued decline.

    Month-on-month, medical sales fell from $15.2m in January to $13.8m in February. This decline was similar on a year-on-year basis, dropping from $15.4m in February 2023.

    With Colorado being the first US state to legalize adult-use cannabis sales, its rapid decline since pandemic highs is now being seen as a warning by other states.

    According to Green Market Report, New York’s cannabis policy czar John Kagia referenced the state’s falling sales in a recent meeting with the Cannabis Control Board, citing a 33% drop in the number of licenced retailers, a 35% drop in growers, a 13% fall in manufacturers, and a 48% drop in testing labs since between 2017 and December 2023.

    Since the state launched a retail market over a decade ago, wholesale prices have fallen by 60% from $2000 to around $750 a pound, while average retail revenues have fallen 30% since the pandemic highs.

    Ben Stevens

    Ben is the editor of Business of Cannabis. Since 2021, he has researched, written, and published the vast majority of the outlet’s content, delivering agenda-setting journalism on regulation, business strategy, and policy across Europe.