CBD and wellness brand, fourfive, has announced its partnership with the presenter of SAS: Who Dares Wins star and former UK Special Forces soldier, Jason Fox.
Founded by professional rugby players George Kruis and Dom Day in 2018, fourfive is partnering with TV presenter and former Special Forces solider, Fox.
The partnership was inspired in 2019 when fourfive co-founder and ex-professional England rugby player, George Kruis, introduced Jason Fox to fourfive’s cannabidiol (CBD) following disrupted sleep the presenter endured during a trip to Yukon. Jason has now teamed up with fourfive to share his experience with CBD.
Read more: fourfive – The story of two rugby players who decided to tackle the CBD business
Since he first tried CBD, Fox, often referred to as “Foxy”, has included CBD spray oil and muscle rub in his daily routine to improve his sleep and ease body pains.
Fox commented: “I was very sceptical. I’d heard about this and that, so George sent some CBD to me within a few days of getting back from the trip. At the time, my sleep pattern was screwed and I never slept very well before that anyway.
“I thought I’d be in a state for a while with the time difference, the routine that I had out there, not being in darkness and I was all over the place.
“I got the spray CBD oil and started using it and within days my sleep pattern was back. Not only that, my Mrs said I was much more chilled out, my fuse is longer, and I was a nicer person to be around. I’m actually a better person from it and now I have it with me all the time.”
Fourfive co-founder and ex-professional Welsh rugby union player, Dom Day said: “I am personally a big fan of what Foxy has achieved in the forces, during his appearances on SAS: Who Dares Wins, but most importantly in the work he does to support people with PTSD and with mental health problems.
“With his genuine positive experiences of using CBD products and also his past support of fourfive, we are really delighted to have him as part of the team.”
Kruis added: “Working with people that you like is always a bonus but to bring on board someone like Foxy who I have the utmost respect for, both personally and professionally, is a great step for fourfive. We’re delighted to support his ongoing journey with mental health and PTSD and to help raise awareness in these areas.”