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South African Launch For UK Brand fourfive CBD

South Africa, September 1st 2021 – fourfive, the CBD and nutrition brand loved by athletes and those leading an active lifestyle, today announced that it has officially launched in South Africa. Its range of quality assured CBD products are available from today in over 100 Dis-Chem stores across the country as well as online at DisChem.co.za. South African consumers are also able to buy fourfive products direct from fourfivecbd.co.za.

fourfive has been developed and brought to market by rugby stars George Kruis, England and British & Irish Lion and Dom Day former Saracens and Wales International to legitimise and bring provenance to the CBD and wellness market. Having both suffered from multiple injuries they were introduced to CBD but were concerned about the provenance of the products available. The result is a range fourfive products that professional and enthusiastic athletes can take with confidence. CBD is widely reported as helping with sleep, anxiety and pain relief.

George Kruis and Dom Day, co-founders, fourfive, said: “Following the phenomenal success we’ve had in the UK, bringing our range of trusted CBD products to South Africa is a natural progression for us as a business. As with the UK there are alot of substandard and overpriced products on the market, fourfive changes this bringing quality products at a price accessible to all,”

Josh Lee, operations manager, for the fourfive, South Africa division, said; “Officially launching with Dis-Chem, initially in over 100 stores and online across South Africa, confirms our intention to bring quality CBD to the masses of sports enthusiasts who want a trustworthy product at an affordable price,”  

Rosko Specman, Springbok and athlete, said; “I quite enjoy the muscle rub. Really works well on relieving stiff muscles. Used it on my calves after a running session and was back to normal the next day with minimal stiffness. I use the oil at bed time and have had very good rest and longer deep sleep patterns according to my sleep app,” 


About fourfive

fourfive is the fast growing and hugely popular UK-based CBD and nutrition and wellness  brand conceived and run by rugby stars George Kruis and Dom Day 2.5 years ago. Wanting to create a brand with efficacy at its core that they themselves could trust and with an initial focus on CBD, the company has since expanded its offering to include a range of premium vitamin supplements. In a relatively short period of time, large multiples have backed the fourfive brand with Boots, Freemans, Feel Unique and Amazon among a growing number of outlets who believe in the brand and quality of product.


About Dis-Chem

Dis-Chem has been South Africa’s first choice in pharmacies since 1978, with our linked dispensaries, family clinics, non-pharmaceutical and comprehensive self-medication centres. Our Head Office is based in Midrand, Johannesburg and we have over 150 stores spread across Southern Africa.

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