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Product Earth secures investment from Pharma C

The hemp and CBD trade show, Product Earth Expo, has secured a £275,000 investment from Pharma C Investments.

The early-stage investor and venture builder in the medical cannabis industry has made the investment for 7.5 per cent of the enlarged share capital of Product Earth, valued at £3.68m. 

Product Earth, which held its first event in 2015, showcases cannabis-related businesses from the agricultural, industrial and medicinal, to production, wholesale and retail sectors. Product Earth also offers its customers a bespoke digital marketing service.

“This is a major first step for Pharma C. The Board has considered a number of investment opportunities since admission to AQSE in May and we are delighted to welcome Product Earth as our first investee company. This investment exemplifies our focus on the non-plant touching, ancillary sector which support the growth of the medical cannabis industry,” commented Sharon Segal, Chair of Pharma C Investments.

“Product Earth has a special place in the UK cannabis industry as the first medical cannabis, CBD and hemp trade show. Product Earth has also developed digital marketing capabilities to support clients with broader brand building; its high-quality management team has decades of experience from the likes of Facebook and Yahoo. We look forward to working alongside the Product Earth team to support the business as it builds upon its foundations and looks towards global expansion.”

Chair of Product Earth, Tom Toumazis, MBE, added: “Product Earth is entering an exciting chapter as we service a rapidly growing sector in the UK. Hosting an event in 2021 came with its challenges but we still managed to make it a successful and profitable experience. Our digital marketing service is unrivalled within the cannabis industry, and we are proud to be helping exciting and interesting businesses grow.

“I am looking forward to working with Pharma C and utilising the expertise provided by the Board and management team. At Product Earth, we are committed to providing a world-class event for our customers and their clients, as well as expanding our digital marketing service to offer a range of products for a growing audience. Product Earth is also looking at taking its event to more countries around the world, enabling customers, businesses, patients and experts to connect on a global scale.”

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