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A new CBG and CBD beauty marketing campaign by Cellular Goods will be run across London and Manchester.
The campaign follows the launch of Cellular Goods’ CBG face serum. In February 2022, the company released its white paper which outlines the potential benefits of CBD and CBG for signs of ageing or skin irritation.
The white paper results show that CBG and CBD are anti-inflammatory and antioxidant, and may inhibit inflammation and lipid peroxidation from Type B Ultra-Violet (UVB) radiation – a big contributor to ageing and skin disease.
Read more: CBD and CBG show potential for fighting signs of ageing
CEO of Cellular Goods, Anna Chokina, commented: “We’re pleased to announce the beginning of our outdoor marketing campaign which will complement our ongoing national marketing campaign aimed at introducing our brand and premium products to a broad consumer audience.
“We are committed to continue delivering marketing initiatives to not only continue raising awareness about our brand, but also to teach Britain about cannabinoids and their potential to improve people’s wellness.”
Speaking to sister site Cannabis Health News at the release of the whitepaper, Alexia Blake, head of product development at Cellular Goods said: “CBG, CBD and their blends were very effective for inhibiting inflammation caused by UVB exposure.
“Similarly, these cannabinoids were effective at inhibiting lipid peroxidation caused by UVB exposure. One interesting finding in the lipid peroxidation study was that CBD was less effective at higher concentrations, whereas CBG became more effective as we increased the applied concentration.”
Read more: Cellular Goods appoints Anna Chokina as CEO
The face serum, which uses biosynthetic cannabinoids, will be sold on Amazon and the Cellular Goods website.
Advertisements for the campaign will be displayed on more than 100 digital screens and high impact print billboards across prominent high street locations, and more than 20 digital screens will feature the advertisements at health and fitness destinations at David Lloyd and Harbour Clubs in London.
The company has stated that outdoor push is aimed at promoting Cellular Goods’ Look Better (skincare) and Feel Better (supplements) product ranges.