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The New Jersey Cannabis Regulatory Commission (NJ-CRC) has launched a statewide cannabis safety campaign – “Cannabis Smart. Cannabis Safe” to help promote responsible consumption and harm reduction.
Prioritising safety and well-being, the year-long campaign will see billboards, posters, web and social media advertising, and interactive television ads rolled out from 16 October.
The NJ-CRC has stated that the adverts will include messages to teenagers, parents of young children, seniors, drivers, and those pregnant and nursing. They will also include reminders to cannabis consumers to buy from legal dispensaries where they can be assured of safety, and to store their cannabis and cannabis products properly to avoid accidental ingestion.
NJ CRC Commissioner Krista G. Nash stated: “Our top priority is the safety, health, and well-being of all New Jerseyans.
“Launching this campaign demonstrates New Jersey’s dedication to responsible legalization, emphasising safe use among adults, while protecting our youth and vulnerable populations.
NJ-CRC executive director, Jeff Brown, added: “While the enabling legislation stipulates the Commission provide information to the public about safe and responsible cannabis consumption, we see safety and harm reduction messaging as more than legal obligation. Safety is one of the values – with equity – that we have embraced as part of our mission and duty to the public.”
The outdoor portion of campaign will utilize digital billboards along New Jersey’s major roadways, and will also include posters in beauty salons and barber shops across the state to create awareness on a local level.
Additionally, streaming service ads will “invite interaction with viewers for maximum exposure and some of the campaign’s internet ads will measure public learning over the life of the campaign.”
Commissioner Krista Nash, who co-chairs the Commission’s Public Engagement and Education Committee, stated: “Our top priority is the safety, health, and well-being of all New Jerseyans – whether they are cannabis consumers or not.
“Launching this campaign demonstrates New Jersey’s dedication to responsible legalisation, emphasising safe use among adults, while protecting our youth and vulnerable populations.”