Missouri cannabis brands, manufacturers and retailers are adjusting to plain packaging rules enacted this month, adding to concerns about potential inventory shortages fueled by a statewide product recall.
Though licensed operators have had months to meet the latest marketing requirements, which went into effect Sept. 1, compliance challenges persist, industry sources tell MJBizDaily.
Many licensed operators also are bracing for a widespread fire sale affecting thousands of products packaged under the previous set of rules as a key regulatory deadline looms.
The latest packaging guidelines include:
- A requirement of only one primary color.
- An allowance of two logos or symbols in different colors.
- Mandatory design approval from the Missouri Division of Cannabis Regulation, a process that takes roughly 60 days.
