The celebrity chef has launched three new CBD infused topicals aimed at stress relief, sleep and relaxation
The creams are designed to improve well being as part of a daily routine in different ways.
The products are not Martha Stewart’s first move into CBD, as her brand already offers gummies, oils and soft gels. This will mark a new category for her wellness brand portfolio.
The New Super Strength CBD Cream has been formulated to work for sports recovery while the Sleep Science CBD Cream is designed for better sleep. Daily De-Stress CBD Cream has been created for stress management.
Each product contains CBD, powerful co-actives and aroma technology for each specific need. The three creams were created in partnership with Marquee Brands and Canopy Growth Corporation. The partnership utilises the unique aroma technology developed by Canopy Growth. It is thought to have promote relaxation and reduce anxiety.
Martha Stewart said: “I believe that living well can be simplified by focusing on practical and effective solutions, which is why I created this line of CBD Wellness Topicals with the Canopy Growth team. I am thrilled to help improve our customers’ daily lives through proven formulations that make wellness accessible and convenient, with offerings that address muscle discomfort, sleep deprivation, and stress.”
The market for topicals
The global CBD skincare market is expected to increase to USD$1.7 billion by 2025 according to Million Insights, a market research company.
A growing understanding and awareness of the potential benefits of CBD beauty products are some of the key reasons for the growth in this sector. Over the past two years, established high street brands such as Body Shop, Colgate and Primark have all released CBD infused personal care items onto the high street. Other retailers of CBD products have also began adding topicals to their range, such as the Topical CBD cream range offered at CBD One. This has helped to increase consumer awareness of hemp, cannabis seed oil or CBD as an ingredient.
