Love Hemp Group PLC (AQSE: LIFE) (OTCQB: WRHLF), the brand-led consumer goods company focussed on CBD health and wellness solutions, is pleased to announce it has launched, on a trial basis, with Deliveroo, the on-demand delivery service.
A Love Hemp virtual store with the Company’s full range of products is now live on Deliveroo. This initial launch is considered a trial by the Company to gauge consumer behaviour before launching nationwide. In the trial, Love Hemp products will be available on Deliveroo in a 6km radius of the Company’s production facility in Croydon, South London. This delivery area is Deliveroo’s standard distribution from a single warehousing facility.
Dependent on the success of the trial, Love Hemp will launch nationwide on Deliveroo in 2022.
Tony Calamita, Chief Executive Officer of Love Hemp Group commented: “Not only does Deliveroo provide us with greater visibility with consumers, but it also provides us with a new dimension to our consumer access – on-demand delivery. Deliveroo has over 7 million pre-registered consumers across the UK who are increasingly looking to the app to fulfil their day-to-day needs, of which high-quality CBD products are now one. Our ambition is to launch nationwide and utilise Deliveroo as a major distribution channel for Love Hemp”.
