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    Launching a billion dollar start-up in the cannabis sector

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    BofC Live is the daily news and interview program of Business of Cannabis. Business of Cannabis highlights the companies, brands, people and trends driving the sector.

    Launching a billion dollar start-up in the cannabis sector from Business of Cannabis on Vimeo.

    On this episode of BofC Live, we connect with Julie Beun and Adam Miron. Miron was the co-founder of HEXO and Julie Beun was an early employee. Together, they just published Billion Dollar Start-Up: The True Story of How a Couple of 29-Year-Olds Turned $35,000 into a $1,000,000,000 Cannabis Company about the launch of that company. Beun and Miron talk about the early days, the break-neck pace to launch and the uncertainty of Canada’s cannabis sector in the build up to legalization in 2018.

    Find out more about Billion Dollar Start-Up and order it on Amazon.


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