On March 30, 2022 Business of Cannabis hosted its monthly Retail Series to talk about how cannabis retailers and cannabis dispensaries can ready themselves for the 4/20 holiday. The event was made possible by Business of Cannabis partners Leafly and Vetrina Group.
During the program, retailers, consultants and data analysts talked about pricing and inventory, marketing and promotion, staffing and training as well as historical data about what they 4/20 holiday looks like.
Program Agenda
- 00:00 Welcome from Business of Cannabis from Jay Rosenthal, Managing Director, Business of Cannabis
- 03:45 Q&A with Lisa Bigioni, Co-Founder, Stok’d Cannabis
- 13:31 Q&A with Dalyn Oakes, Director of Growth, JARS Cannabis
- 24:53 Operational Approach to 4/20 | Krista Raymer, Founder, Vetrina Group
- 36:59 Historical Data Around 4/20 | Cooper Ashley, Sr. Data Analyst, Headset
- 49:54 Program Wrap-Up from Business of Cannabis
