On December 10, 2020, Torkin Manes LLP and Business of Cannabis hosted Cannabis Retail 2021 | A Look Ahead, a day-long event to prepare retailers and would-be retailers on the full scope of cannabis retail in 2021.
During this event, Jim Davis of MiQ and Robert Baral of FIGR INC. shared their experience working together to build compliant and impactful programmatic advertising efforts to drive consumer behaviour. Specifically, they walked through their work on behalf of FIGR INC. to drive consumers to specific stores to buy specific products and the successful return on investment they are seeing through this approach.
