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High Tide subsidiary launches subscribe-and-save discount programme in the UK

Blessed CBD, a subsidiary of High Tide Inc, has launched a CBD subscribe-and-save programme in the UK called the Wellness Club.

High Tide said that in addition to improving convenience and savings for members, the launch of the Wellness Club will further solidify customer loyalty and brand equity for Blessed CBD in the UK.

As Wellness Club members will be enrolled in a service that auto-renews their orders, Blessed CBD expects to boost its lifetime value per customer beyond current levels.

The Wellness Club will also allow Blessed CBD to grow a recurring revenue stream that will be more predictable than the current system in which customers are required to manually place their orders.

Although the Wellness Club will initially only be available in the United Kingdom, the company intends to expand the program into Germany in the future.

“As we continue to build upon our diversified cannabis ecosystem, I expect that we will be able to drive further revenue growth with minimal capital cost by leveraging our organic innovations and applying them across our various platforms,” said Raj Grover, president and CEO of High Tide.

“[The] announcement also further demonstrates our commitment to expanding our presence, customer bases, and revenues through legal activities in markets such as the UK and the US, where full cannabis legalisation has not yet come to pass. We look forward to launching additional organic innovations across our portfolio.”

Under the Wellness Club programme, members can customise their orders each month with items from across Blessed CBD’s product lines, including oils, gummies, capsules, and topicals. Members will also be able to customise their own delivery schedules within a range of every two weeks to every twelve weeks.

By joining the Wellness Club, Blessed CBD offers a 20 per cent discount on customers’ first purchase and a 25 per cent discount thereafter on all Blessed CBD products.

Meanwhile, in the United States, High Tides announced that its subsidiary NuLeaf Naturals has launched a revamped subscribe-and-save program, based on the success of the similarly designed subscription programme launched by another of its subsidiaries FAB CBD.

Grover added: “The launch of Blessed CBD’s Wellness Club, as well as NuLeaf Naturals’ revamped Subscribe-and-Save program, are further examples of the cross-platform synergies that High Tide has been able to develop as a result of our forward-thinking acquisition strategy. Over the past year, we have acquired businesses that are well-positioned to cultivate recurring and predictable revenue streams through the innovative use of value-based loyalty and subscription programmes.”

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