While many in the industry continue to extol the commercial opportunities of the cannabis industry in order to try and turn the dial on government and institutional support, FoxNRTH’s Principal Chris Murray believes in a different approach. 

By applying a ‘systems approach’, and seeing the industry through the lens of countries’ unique and complex health systems, he believes there are ‘huge opportunities’ for cannabis businesses. 

We caught up with Chris to explore his company’s ethos, his views on where the global cannabis industry currently stands, and what companies can do to kick-start the momentum across the sector.