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eCargo And Mellow UK Announce Asia Distribution Partnership

eCargo Holdings Limited (ASX:ECG) (“eCargo”) today announced its Asia exclusive partnership with UK-based Wellness and CBD marketplace Mellow UK (stylised as ‘mellow’) to distribute and market their brand partners throughout Asia.

The agreement involves founding the ‘mellow asia’ joint venture (JV) between the two companies and gives eCargo the opportunity to distribute and sell products for mellow’s brand partners in Asia, leveraging its’ expertise to help brands enter and grow into new markets.

The CBD & Hemp wellness market is growing rapidly, with industry forecasts placing a value of USD5.3 billion in global sales in 2025, with Asia increasingly representing a sizable portion of the market as regulations adapt to the new categories, and more international brands begin entering the region. 

By partnering with mellow and forming the mellow asia joint venture, both companies will be able to take advantage of this future market growth.

Brands launched into the region will be anchored around presences in Hong Kong and South East Asia through eCommerce and offline retail channels, before extending into India and Japan through strategic partnerships with marketplaces such as Flipkart, TataCliq and Rakuten in 2022.

Lawrence Lun, eCargo Holdings Limited CEO commented on the partnership, saying: “We’re excited to partner with mellow and leverage our extensive Asia distribution and trading capabilities to sell products from their strong portfolio of brand partners in the region. The alliance forged allows both companies to take advantage of the explosive growth expected in the Asian CBD and Hemp market in the coming years and develop mellow asia into the continent’s leading distributor of these goods.”

James Storie-Pugh, Co-Founder of mellow added “mellow is extremely proud to be partnering with eCargo in the mellow asia JV. The pent-up demand for CBD and Hemp wellness products in Asia is set to grow at a staggering rate in the coming years – putting mellow and our brand partners at the forefront of that growth curve. Utilising our technology platform and eCargo’s expertise across the region, this JV partnership is a hugely exciting step towards mellow’s global ambitions.”

ENDS

About eCargo Holdings Limited

eCargo is a technology-focused eCommerce and Offline sales enabler that build holistic, digital solutions that help international brands sell more product in Asia, utilizing proven executional capabilities to offer a transparent, collaborative and integrated truly end to end solution. 

www.eCargo.comeCargo’s capabilities range across the value chain, including shipping and customs clearance, warehousing, logistics, all supporting their established online and offline distribution channels covering China nationwide, while extensive marketing expertise in these markets supports brand and sales growth. 

About Mellow UK

mellow UK is a privately owned global CBD & Hemp Wellness eCommerce company delivering integrated technology services and routes to market for Direct to Consumer (“D2C”) brands. The company’s vision is to be the World’s leading ecommerce company in this sector, delivering trusted and transparent services to consumers and brands alike. 

With a fully-owned, bespoke tech-stack enabling brands to grow their digital footprint globally, mellow also offers a multi-brand D2C marketplace, a sector-specific in-house digital marketing agency and multi-country logistics and fulfilment capability (‘www.mellow.store’).

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