Chill Brands Group the international consumer packaged goods company, is pleased to announce that it has finalised a landmark US product procurement partnership with the automated micro-fulfilment company, Fabric.
The partnership will place Chill Brands’ growing line-up of CBD, tobacco-alternative, and lifestyle products into Fabric micro-fulfilment centres (“MFCs”) across the United States. These innovative distribution hubs use robotics to build sustainable same and next day delivery capabilities that will support Chill Brands’ ambitious e-commerce expansion plans in the future.
As part of the deal, once fully deployed, all wholesale retail and direct-to-consumer orders made via Chill.com will be picked and fulfilled at automated robotic pick stations from a Fabric MFC. Fabric will then leverage geographical and logistical data to identify the needs and locations of Chill Brands’ customers, providing for future integration into additional MFCs throughout the US. This model will provide Chill Brands with enhanced business intelligence to sustainably optimise delivery times.
Chill Brands joins Walmart, Instacart and a host of other national brands working with Fabric to gain a competitive e-commerce advantage and exceed consumer expectations for quick delivery. The deal will transform how the Company delivers its lifestyle consumer products and provide a sustainable, best-in-class order and delivery service that is befitting of the premier Chill.com domain.
“Our agreement with Fabric provides Chill customers with the flexibility and freedom they demand and deserve. With robots at Fabric picking and procuring our orders, this partnership will mark Chill.com out as an efficient and innovative brand of the future,” said Chill Brands Co-CEO and founder, Trevor Taylor.
“Fabric’s vision is to enable brands like Chill to deliver exceptional customer experiences by bringing them closer to their customers than ever before,” said Colin Coggins, COO, Fabric. “Through our intelligent network of MFCs in today’s dense urban commerce centres, Fabric helps brands quickly and sustainably meet their customers where they are.”