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CBD company receives $56.8m investment from tobacco giant

Charlotte’s Web has secured investment from British American Tobacco (BAT).

CBD company receives $56.8m investment from tobacco giant
Home / CBD company receives $56.8m investment from tobacco giant

Charlotte’s Web Holdings has announced a US$56.8m (~£47.70m) investment from a subsidiary of BAT.

The company has stated that the capital will fund growth initiatives, including its expanding portfolio of botanical wellness products.

The investment has been made via a convertible debenture in the amount of US$56.8m. The debenture is currently convertible into a non-controlling equity stake in Charlotte’s Web of approximately 19.9% and is convertible at BAT’s discretion.

Read more: Sanity Group closes Europe’s largest cannabis investment round

Jacques Tortoroli, CEO of Charlotte’s Web said: “This Investment will provide Charlotte’s Web with funding that we anticipate will help unlock deeper and broader research and development that is key to our continued innovation, global footprint, and the advancement of our intellectual property portfolio.”

Kingsley Wheaton, Chief Growth Officer at BAT, added: “The appeal of Charlotte’s Web is clear to us: a wide portfolio of high-quality products, strong brand equity, an extensive retail presence and robust B2C e-commerce platform serving a loyal US consumer base, and a track record of in-depth scientific research.

“Our investment in Charlotte’s Web represents another step for BAT in our exploration beyond tobacco and nicotine, as we continue to build a strong foundation to deliver A Better Tomorrow.”

The investment provides substantial liquidity at an attractive cost of capital for Charlotte’s Web. Upon closing of this investment, Charlotte’s Web will have pro-forma cash and short-term investments of approximately US$65m.

BAT recently made another investment in cannabis through German cannabis company Sanity Group. Sanity closed its $37.6m Series B fundraising round led by BAT, which has now acquired a non-controlling minority stake in the company.

Topicscannabis industryCBD industryinvestment

Stephanie Price

Stephanie is a journalist for Business of Cannabis, writing about science, research, policy and industry developments in cannabis, CBD and psychedelics. In 2013 Stephanie gained her BA in English and Media, focusing on journalism and propaganda, where her magazine 'Game Theory' focused on developments and disruptors over the coming decade including cannabis, psychedelics, blockchain/crypto and free speech. In 2015 Stephanie received her National Council for the Training of Journalists (NCTJ) diploma whilst working as a reporter in North Wales. Stephanie has a specialism in Medical Cannabis: The Health Effects of THC and CBD through the University of Colorado, and a certificate from the Medical Cannabis Clinicians Society on "Medical Cannabis Explained".

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