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BuzzFeed’s new weed isn’t called what you’d think

Even though massive media conglomerate BuzzFeed has quite possibly one of the best names to slap on cannabis packaging, their new line under the Goodful lifestyle umbrella.

“We launched Goodful’s line of products to help our audience make small intentional steps to enhance and improve their lives,” Eric Karp, senior vice president of brand licensing and brand design at BuzzFeed, told Forbes.

Goodful x NUG

The Goodful line of cannabis flower will come in three types — indica, sativa and hybrid — and was grown by NUG Inc. It will also be available exclusively in NUG stores in California.

The strategy

Karp told Forbes that BuzzFeed has been interested in branching out beyond editorial and advertising for some time — by selling weed to their massive audience.

“We found that our audience was interested in BuzzFeed bringing them branded cannabis products, and the insights revealed that Goodful’s audience in particular was interested in branded cannabis products and recommendations,” he said. “From there we connected with NUG which opened up an opportunity for us to do a real-world test and enter the market.”

Lots o’ licensing to come?

It’s not the first product BuzzFeed has licensed its name to. They’ve lent their Tasty brand name to cookbooks and cookware, with BuzzFeed products available in 20 products, according to Forbes.

If this is the future of media, we’re here for it.

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