This Quick Hits interview was conducted on 4/20, shortly after Aphria, a leading Canadian Licensed Producer, announced a key brand in their portfolio that they would be rolling out as Canada enters adult-use legalization later this year.
The conversation was with Megan McCrae, Aphria’s, Vice President of Marketing and Communications. We gained insight in the strategic positioning of the brand and how the target market is less of a demographic and more of a psychographic of those Canadians willing and wanting to try new products as they become available. More information about Solei.
