Drummond Munro, Superette

The cannabis retailer Superette has been the talk of the cannabis industry since launching April 2019 in the heart of Ottawa. The team at Superette has created an immersive, engaging and extremely popular retail experience. Drummond Munro is the co-founder and president of Superette and joined BofC in studio to talk about the experience thus far and what Ontario could be doing better/faster to enhance the cannabis retail experience.