Close this search box.

Big Pharma Eyes Cannabis: The Next Frontier in High-Growth Investment

In a world where financial assets are yielding lower and lower returns, and healthcare costs are skyrocketing, the pharmaceutical sector stands on a fertile ground of innovation and untapped market potential.

Armed with an unprecedented $700 billion for acquisitions and investments, as reported by Goldman Sachs, pharma companies are eyeing new avenues for growth. One sector that’s seeing a flurry of clinical activity is cannabis, supported by more than 400 ongoing clinical trials and newfound regulatory support.

As pharma executives and life science investors navigate through a world of possibilities, the question arises: Is cannabis the high-growth sector that Pharma has been waiting for?


The De-risking of Cannabis

In a significant move, the U.S. Department of Health and Human Services (HHS) has recently recommended the reclassification of cannabis as a lower-risk drug. The recommendation paves the way for rescheduling the drug, potentially opening up access for medical and therapeutic uses across the U.S. This marks a massive de-risking of cannabis from a regulatory perspective, making it a far more appealing area for investment and research. The full Reuters report on the HHS recommendation can be accessed here.

The Pharmaceutical Cannabis Report: A Goldmine of Evidence

For pharma companies sceptical of the clinical efficacy of cannabis-based medicines, Prohibition Partners’ Pharmaceutical Cannabis Report comes as an eye-opener.

The comprehensive study lays out growing evidence supporting the efficacy of cannabis in treating a wide range of conditions, from chronic pain to epilepsy and even certain types of cancer. The report also highlights the intensifying global R&D efforts aimed at unearthing the full spectrum of cannabis’ therapeutic properties.

Further insights into this report can be found here. 

Implications of Rescheduling for Research

The recommendation for rescheduling cannabis in the U.S. not only broadens its patient accessibility but also catalyses the scope for more robust clinical research.

Pharma companies could benefit from less restrictive regulations on clinical trials, thereby accelerating the pace of bringing cannabis-based medications to market. Moreover, rescheduling would also open the door to federal funding for cannabis research, thus mitigating some of the financial risks involved.

What This Means for Pharma Executives and Investors

For pharmaceutical executives and life science investors, the current developments in cannabis represent an unparalleled opportunity. With a burgeoning evidence base, a conducive regulatory environment, and a market that’s yet to be fully tapped, cannabis is no longer the high-risk, high-reward gamble it once was—it’s an emerging market with strong scientific backing.

Investing in cannabis could yield not just significant ROI but also add a diversified asset to the portfolio. After all, as any seasoned investor knows, the key to thriving in an increasingly volatile global market is diversification. In this rapidly changing healthcare landscape, cannabis appears to be one of the most promising sectors ripe for investment and innovation.


With the stars aligning in favour of cannabis—be it regulatory support, mounting clinical evidence, or untapped market potential—it’s time for the pharmaceutical industry to take a serious look at this burgeoning sector. With $700 billion at their disposal, pharma companies have the financial power to drive unprecedented innovation and growth in cannabis, potentially revolutionizing healthcare as we know it.

For those looking to stay ahead of the curve, cannabis offers not just a business opportunity but a chance to be part of a healthcare transformation.

Related Posts

Related Posts


Related Posts

Related Posts

Recent Posts

Related Posts

Subscribe to our mailing list to receives daily updates!

We won’t spam you


Browse by Tags




© 2023 Prohibition Holdings Ltd. All Rights Reserved.


Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?