by Leandra Reid and Krista Raymer, Vetrina Group When we consider how many different ways cannabis can be consumed, a great majority of methods require more than just weed. For the basic user, it requires an accessory or two like a lighter and a…
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by Leandra Reid and Krista Raymer, Vetrina Group If the COVID-19 pandemic has taught us anything, it is that businesses must be agile to survive. Simply put, cannabis retailers that fail to build an infrastructure for agility will fail. The traditional retail model incorporating values of hierarchy, bureaucracy and process centricity creates an environment of…
Our recent Cannabis Retail event showed the importance strategy plays in underpinning…
If your customer is thinking about the product and not about where…
Business of Cannabis was the Platinum Media Partner for the Lift&Co. Expo in Toronto in November 2021. During the show, the Business of Cannabis team sat down with key leaders…
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by Krista Raymer and Leandra Reid, Vetrina Group A third conference, in as many months, has come and gone. We’re left with a few take-aways that put Lift Expo 2021…
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On November 24, 2021, Business of Cannabis hosted our monthly Retail Series event presented by Vetrina Group. The event was made possible with the generous support from Alterna Savings, Merrco…
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by Krista Raymer and Elyse Ranger, Vetrina Group On a plane once again, heading across the border, this time to Las Vegas baby! Our last outing to Santa Rosa’s Hall…
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by Krista Raymer and Leandra Reid, Vetrina Group Fun. Business and fun. We know a lot of people who wished they could attend, so we thought we would put together…
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On Wednesday, September 23, 2021 Business of Cannabis held our 7th Retail Series event. Together with our partners at Vetrina Group and Integrated Display Group, we provided a deep dive…
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On August 18, along with Torkin Manes LLP, Business of Cannabis presented the online event, “Canadian Cannabis: What’s Next?” Krista Raymer, Co-Founder of Vetrina Group – a cannabis retail consultancy,…
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On August 18, along with Torkin Manes LLP, Business of Cannabis presented the online event, “Canadian Cannabis: What’s Next?” Matt Maurer, Co-Chair of Torkin Manes LLP’s Cannabis Law Group and…
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On June 16, 2021, Business of Cannabis hosted our fifth monthly Cannabis Retail Series event presented by Vetrina Group. The program featured expert insights and conversations talking about the important…
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On this episode of BofC Live, we connect with Krista Raymer of Vetrina Group – a retail consultancy with deep experience working with cannabis retailers. Raymer joins us to talk…
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