BofC Live is the daily news and interview program of Business of Cannabis. Business of Cannabis highlights the companies, brands, people and trends driving the sector. This episode features a conversation with Mimi Lam and Drummond Munro, co-founders of Superette. The conversation was recorded the day ahead of the launch of their first Toronto location in the Summerhill neighbourhood.

We never want to be in the position where we alienate the community. It’s really important to build those relationships with our neighbours and really get to know the businesses around us, the residents around us. The store experience has to reflect what is around the store in the first place. We take a lot of time just to really think that through before even finalizing what this looks and feels like. – Mimi Lam, Co-Founder, Superette

Listen to this episode as a podcast.