Kathy Casey is the CEO of PureKana, a wellness company based in Scottsdale, Arizona. She lifted the lid on the company’s journey for Cannabis Wealth.
How it started
I started hearing about the health benefits of cannabis and became keenly interested.
My motivation was to be part of creating an emerging category that could impact the quality of people’s lives.
Having come from larger companies like Kellogg and Procter & Gamble, leading a company on the frontlines of a new industry was exciting to me.
PureKana
PureKana was founded by two young canna-curious entrepreneurs.
They saw an opportunity in the market to make high-quality CBD-hemp more readily available to consumers looking for relief.
With my experience, I felt I could help this wonderful company grow, and PureKana has since been recognised as a top 10 CBD company.
Aims and visions
PureKana is guided by quality, efficacy, transparency, compliance and potency.
Our products are grown by nature and powered by science-based innovation.
Our mission is to democratise wellness every day authentically.
Challenges and opportunities
The biggest challenge remains the lack of understanding in the category.
Consumer education remains key to driving adoption and growth.
On the regulatory side, ambiguity remains constant and impacts growth, retail expansion, and manufacturers entering the space.
Staying ahead of the curve
Our hope is focused on quality, safety, education, and innovation in the category.
PureKana consumers are heavy users in the category leveraging our products as part of their daily routine.
We focus on supporting ‘stressed out millennials’ and ‘relief seekers’ in being the best version of themselves.
Success remains in safety, education, innovation and a personalized connection with your consumers.
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