Facebook, Instagram and Threads have updated their strict advertising policies for cannabis products, loosening restrictions on CBD and hemp adverts.
The trio’s parent company Meta announced earlier this week that it had updated its policies regarding ‘CBD and related products’ in the US, Canada and Mexico.
In its announcement, the social media giant said it was now ‘allowing the promotion of legally permissible, non-ingestible CBD in the US, with some restrictions’.
Under the new policy, advertisers no longer need written permission to run ads that promote the sale of ‘hemp products that don’t contain CBD or >0.3% THC (e.g. hemp seed and hemp fiber) in Canada, Mexico and the United States, provided that they comply with all applicable local laws’.
Furthermore, adverts that advocate or give public service announcements related to CBD, which don’t offer any products for sale, will also no longer need prior permission.
However, adverts that promote or offer the sale of CBD products will still need prior written permission, and advertisers need to be certified with LegitScript.
In a separate press release, LegitScript’s General Manager of Certification and Compliance Solutions said that the company’s existing CBD certification program, also used by Google, “comes with an added benefit: the ability to reach millions of potential U.S. customers through select Meta Platforms.”
Meta’s easing of restrictions follows a similar move by rival social media platform Twitter in March this year.