AFTER just 12 hours of live fundraising on Seedrs, premium wellness and CBD brand OTO raised more than £2.65 million in crowdfunding, rapidly exceeding their £2m target. This is the largest UK-based CBD brand raise on Seedrs and the fastest on UK crowd platforms.
This follows on from an already successful beginning to 2021 – where OTO raised an initial figure of £1.45million in January. Together with this recent crowdfund, this combined total of £4.1m (5.6m USD) is the highest raise of any CBD consumer brand within a 12 month period. The raise is currently still live, with further investment flooding in – with further chance for investors to ‘join the journey, change the world’ and buy equity in one of the most exciting CBD brands of today.
The global CBD market size is expected to grow exponentially, valued at USD 2.8 billion in 2020 and expanding at a compound annual growth rate (CAGR) of 21.2% from 2021 to 2028. Due to its healing properties, the demand for cannabidiol (CBD) for health and wellness purposes is high, which is the major factor driving the market growth. In addition, the rising acceptance and use of products due to government approvals is a major factor expected to boost production for CBD-infused products.*
OTO has gained a wealth of celebrity followers since launch, including supermodels Adoah Abwoa and Jodie Kidd. OTO is the most awarded CBD brand globally, with over 28 awards to date and has successfully positioned itself as a leader in luxury lifestyle CBD across the globe. OTO has a presence in some of the best and most recognised global retailers, including Harrods, Selfridges and Fortnum & Mason, and 5* hotel partners including the Mandarin Oriental, where spa treatments include the OTO CBD Re-energising Massage to ease muscle tension, OTO CBD Rejuvenating and the OTO CBD Deep Relaxation Massage, designed to be deeply restorative and to aid sleep.
The brand, which lists beauty, wellness and drinks products within its portfolio, is on a mission to bring the power of CBD to people all around the world, increasing their presence in markets such as the UK, Europe, Hong Kong and Japan, with their sights set on many more.
On the raise, Co-Founder James Bagley says, “We are blown away by the successes of the crowdfunding campaign so far, and delighted that people are willing to invest in our meaningful products. The funds raised will allow us to grow our position in the spa industry, make a significant move into Spain as a market and go towards us improving our sustainable credentials as a business. We are on a mission to become the LVMH of CBD and knowing that people are willing to invest in our beliefs shows that they are becoming more educated on the value of the power of CBD.”
OTO products were developed to help people amplify the silence and ‘find their space’ in a busy, stressful, ‘always-on’ world. Guided by nature, and backed by science, OTO creates luxurious and effective beauty and wellness CBD products that easily enhance key moments of your day. Each product fits seamlessly into daily rituals and routines, encouraging more people to restore and rebalance their minds and bodies to manage and soothe a host of debilitating physical issues and mental health concerns. Since launching OTO in 2019, their collection has expanded to include oil roll-ons, botanical seltzers, cocktail bitters, pillow mists, the world’s first CBD booster, Power Drops, award-winning Sleep Drops and most recently, skincare.
The raise will help OTO continue to bring clarity and understanding to the CBD market, educating as many people as possible on the life-changing benefits of this natural extract. Through the creation of even more innovative, quality products and experiences they plan to support more and more people across the globe as they seek new levels of enhanced balance and wellness. With £1.2m historical revenue, and a global team of 30, the business is poised for rapid growth and expansion. Investors will receive rewards based on a tiered system and include attendance at the brand’s annual Ibiza retreat, taking place in the summer of 2022. To register interest, please visit: https://www.seedrs.com/otocbd/coming-soon. Join the journey. Change the world.
About OTO:
OTO (rhymes with ‘photo’) was born out of a personal desire to share the wonder of CBD with as many people as possible, through luxurious products and meaningful experiences.
OTO was founded by husband and wife team, Gemma Colao and James Bagley, who set up California’s first legal online dispensary. Gemma first discovered the power of CBD whilst working in the fast-paced fashion industry as a way to manage her own anxiety and hormonal acne. Upon returning to the UK, Gemma and James teamed up with a group of friends that include world-leading scientists and designers to create OTO; their aim is to redefine the UK’s CBD sector with their sophisticated, simple and enjoyable products that fit into your daily lives.
OTO has recently won awards including “The best CBD brand for Skincare” and “The best CBD brand for Sleep”.
Each of OTO’s products are centred around the brand’s three pillar philosophy of RITUAL, Amplify and Balance, with the intention of bringing presence and calm to every moment of the day; whilst their ™ OTO Strength Guarantee ensures each of their products deliver the recommended daily dose of 40-60mg of CBD. Every step of their design process is taken with care and uncompromising attention to detail.
