Supermarket giant Lidl has signed a million dollar deal with cannabis food suppliers, The Green Dealers, to sell cannabis products in Germany.
Lidl has signed a deal with The Green Dealers that will see the supermarket sell cannabis products that will not contain any THC or CBD. The move is a precursor to the anticipated legalisation of THC in the future, according to co-founder Arnim von Brunn.
Setting the stage for legal products
Speaking to Lebensmittel, startup The Green Dealers says it has signed the million dollar deal to sell non-intoxicating cannabis products with the hope of “bigger business if THC becomes legal”.
The deal between Lidl and The Green Dealers will see a total of 21 products sold across Lidl stores in Germany, including hash brownies, cannabis cookies and cannabis energy drinks. The Green Dealers will be selling the products from Czech Republic-based product manufacturer, Euphoria.
Von Brunn says the promotional products contain a hemp flavour and will set the stage for the introduction of CBD or THC-containing products in the future.
Speaking to Cannabis Wealth, Lidl Deutschland commented: [translated from German] “Lidl picks up on nutrition trends and product innovations and always orients itself to customer requirements when designing its range.
“As part of our changing range of promotions, we have therefore been selling various hemp products regionally since August 9, such as hemp cookies, hemp oil or a hemp tea drink, while stocks last.
“For the typical hemp taste, hemp seeds are used in the recipes. The hemp products do not contain THC and CBD.”