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James Bagley joins Tenacious Labs as board director

Luxury CBD brand CEO, James Bagley, is joining Tenacious Labs as a board director where he will alongside current members including board chair, former Commander-in-Chief, Land Forces, Sir Nick Parker.

Co-founder and CEO of luxury CBD brand OTO, James Bagley, is joining international CBD group Tenacious Labs where he will bring significant experience of scaling up businesses within the consumer and discretionary spend arenas to the role of board director. 

Nicholas Morland, co-founder and CEO of Tenacious Labs, commented: “I’m delighted to welcome James to Tenacious Labs. OTO is a brand we hugely admire and, under James’ leadership, has gone from strength-to-strength in recent years to become a genuinely leading UK consumer brand. 

“His expertise in driving growth and supporting the development of our global brands will be crucial in reaching Tenacious Labs’ goal of become the leading consumer-centric cannabinoid group in the world.”

Read more: Tenacious Labs CEO discusses its acquisition of Press Pause

Bagley said: “I feel proud and honoured to be joining the team at Tenacious Labs. Through its work with the Jersey Government, helping develop regulations that will strengthen the CBD industry worldwide, it has shown it is a business that believes in doing things properly – something for which I have great respect. 

“It makes perfect sense to formalise our relationship through this natural step, and I look forward to us achieving great things for Tenacious Labs together.”

Under Bagley’s leadership, OTO has experienced significant growth over the last year, including expansion through partnerships with leading retailers, fitness and leisure operators, including the Mandarin Oriental Hotel, Boom Cycle, Selfridges, Harrods, Sweaty Betty and Liberty.

“Having James join us with his years of consumer brand building and retail experience and his intricate understanding of the international CBD market is an exciting moment for Tenacious Labs. The Tenacious Labs commercial team especially look forward to working with him closely, and applying his skills and knowledge in order to grow our brands around the world,” added Adrian Clarke, co-founder and CCO of Tenacious Labs.

James will sit on the board alongside Nicholas Morland, co-founder and CEO; Adrian Clarke, co-founder and chief commercial officer; Sally Hayes, chief financial officer; and Susie Macarthur, chief operating officer.

James Bagley joins Tenacious Labs as board director
Tenacious Labs has appointed James Bagley as Board Director

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