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    Jade Proudman now global ambassador for Charlotte’s Web

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    Home / Jade Proudman now global ambassador for Charlotte’s Web

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    Jade Proudman has been named a global brand ambassador for Charlotte’s Web full-spectrum CBD.

    Proudman is the founder and CEO of London-based Savage Cabbage and has become one of the UK’s leading CBD advocates. 

    Charlotte’s Web was founded by the seven Stanley Brothers in 2013 when they famously developed a unique CBD hemp extract to help a little girl (Charlotte Figi) in need, who had a huge impact on changing global perceptions around the wellness benefits of hemp.

    Through Savage Cabbage, Proudman serves an established customer base of over 9,000 wellness seekers in over 44 countries around the world, recently expanding further within Europe.

    Crediting Charlotte’s Web with “saving her life”, Proudman has been helping others access the benefits of cannabinoid therapy through her work ever since. 

    Proudman commented: “I really credit Joel Stanley and the brothers with everything. 

    “They’ve transformed so many lives through these products and I just want to help carry the torch as we educate the world on the benefits of cannabinoid therapy to live a better life through nature.”

    Read more: CBD sales and marketing gets creative for 2022
    Jade Proudman, CEO of Savage Cabbage, and now global brand ambassador for Charlotte’s Web full spectrum CBD.

     

    Member of European Industrial Hemp Association (EIHA), Savage Cabbage has been the official UK distributor of world-famous Charlotte’s Web hemp CBD oil since 2016, as well as an advocate of whole plant, full-spectrum products that contain all the beneficial compounds as well as CBD. 

    Charlotte’s Web CEO, Jacques Tortoroli, commented: “For over six years, Jade has relentlessly focused on helping consumers in the UK and across Europe access the power of Charlotte’s Web. She has been a sister in this focus, and I can think of no better person to support our brands around the world than Jade.

    Read more: CBD sales and marketing gets creative for 2022

    “We are delighted to have Jade Proudman as the face of the brand in the UK and Europe while she continues her work united with the mission of the Stanley Brothers; providing access to cannabinoid therapy for all that need it.”

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    10 June 2026 · Berlin Sales end May 29

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    Stephanie Price

    Stephanie is a journalist for Business of Cannabis, writing about science, research, policy and industry developments in cannabis, CBD and psychedelics. In 2013 Stephanie gained her BA in English and Media, focusing on journalism and propaganda, where her magazine ‘Game Theory’ focused on developments and disruptors over the coming decade including cannabis, psychedelics, blockchain/crypto and free speech. In 2015 Stephanie received her National Council for the Training of Journalists (NCTJ) diploma whilst working as a reporter in North Wales. Stephanie has a specialism in Medical Cannabis: The Health Effects of THC and CBD through the University of Colorado, and a certificate from the Medical Cannabis Clinicians Society on “Medical Cannabis Explained”.

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