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Cellular Goods makes changes to board, welcoming author as NED

Home » Cellular Goods makes changes to board, welcoming author as NED

UK-based Cellular Goods has appointed author Gill Whitty-Collins and marketing executive Misha Sher as NEDs.

The pair have been appointed as NEDs in a shake up of the company’s board. Whitty-Collins succeeds David Gardner, who is leaving due to time commitments at his other business interests, and Sher succeeds Ross Connolly.

NED Darcy Taylor will also assume the role of non-executive chairman, succeeding Peter Wall. Wall is stepping down as chairman in order to devote more time to his existing executive roles and increased commitments but will remain a NED of the Company.

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Non-executive chairman of Cellular Goods, Darcy Taylor, commented: “I’m delighted to accept the baton from Peter as Cellular Goods embarks on the next phase of its development. On behalf of the Board, I would like to thank David and Ross for their contributions and wish them all the best in their future endeavours.

“I would also like to welcome Gill and Misha. They have an impressive track record, and their counsel will enhance the Board’s strategic oversight of the Company. The Board looks forward to working closely with the senior executive team under our chief executive, Anna Chokina, to drive the Company’s growth and deliver long term value for shareholders.”

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Whitty-Collins joined Cellular Goods as a leader in business, brand-building, equality and diversity with more than 25 years’ senior leadership experience at Procter & Gamble (P&G), where she led global brands such as Olay, Always and Pantene, latterly as Senior Vice President for the beauty care business for Europe, India, Middle East & Africa. 

She is also the author of ‘Why Men Win at Work… and how we can make inequality history’ with extensive experience and knowledge of the gender inequality issue and how to address it.

Sher is a senior marketing executive with over two decades of experience working with leading brands, rights holders and talent. Mr Sher spearheaded the growth of an award-winning sports, entertainment and culture business unit at MediaCom, one of the world’s largest media and communications agencies.  

He has worked with some of the world’s largest brands including eBay, Uber, Coca-Cola, P&G, American Airlines, Apple and Toyota on investment in leading cultural properties. He currently serves as NED at the European Sponsorship Association.

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