Anna Chokina has been appointed as CEO of Cellular Goods following the launch of its new product range.
Chokina is succeeding Alexis Abraham who will now act as chief strategy officer with both appointments coming into effect from 6 December, 2021. Abraham will now be focusing on brand positioning and product development and remains a director on Cellular Goods’ board.
Peter Wall, chairman of Cellular Goods, said: “On behalf of the Board, I would like to thank Alexis for his hard work and ongoing commitment to Cellular Goods. Under his leadership the company has established a strong foundation as the first pure-play consumer cannabinoid brand to list on the LSE and successfully launched its inaugural product ranges just nine months after the start-up of commercial operations.
“Anna’s appointment heralds an exciting new chapter for Cellular as the company enters its revenue-generating phase and her deep expertise will help guide the future direction of the company. She has a proven track record with several global consumer brands and is the right leader to drive Cellular to the next level. Our ambition for the company is significant and clear and the entire company and the board look forward to working with her.”
Chokina has spent more than 20 years in senior-level roles in the consumer goods industry, having previously acted as vice president of Global Colour Cosmetics, Global Face Care and Personal Care at Avon where. During this time Chokina launched Avon’s first-ever lines of CBD-based products. She has also spent time as general manager of L’Oreal Paris for Russia.
Chokina commented: “I am excited to join Cellular Goods at this point of development, following the launch of its inaugural product range. I am proud to be joining a company that produces high-quality, research-backed products and that champions the use of innovative and sustainable lab-made cannabinoids.
“I believe there is a significant opportunity to harness the strengths of the business to successfully deliver the planned product expansion and brand elevation. I am looking forward to working with the whole Cellular team to build a strong business for our customers, our employees, our partners and to deliver long-term value for our shareholders.”
“I am immensely proud to have been able to realise our growth strategy in a far shorter time period than anticipated and am delighted to pass the baton to Mrs Chokina. Last week we launched our inaugural products and Cellular Goods is ideally positioned to become the leading player in the space,” added Abraham.
[activecampaign form=31]
