SUMMIT European Cannabis Insights Summit 2026 — Exclusive industry intelligence Register Now
EVENT Cannabis Europa London 2026 — Europe's cannabis industry unites Get Tickets

Recent Searches

    Building a retail brand with laser-like focus on a specific customer segment

    By

    On this episode of BofC Live, we connect with Darren Karasiuk, CEO of NOVA Cannabis. NOVA Cannabis has launched Value Buds, a cannabis retail chain in Ontario and Alberta focused specifically on long-time cannabis consumers. We wanted to connect with Karasiuk to talk about the approach and strategy of Value Buds, but also talk about Karasiuk’s deep history in the sector, including with MedReleaf and Aurora.

    Learn more about NOVA Cannabis and Value Buds.

    Listen to this episode of BofC Live, and all BofC Live episodes, as a podcast:


    BofC

    The Briefing / Newsletter

    Insights
    you don't want
    to miss.

    A comprehensive, thoughtfully curated overview of the stories defining today's cannabis sector — breaking news, investigative features, expert commentary, and context-rich analysis to help you navigate events with clarity and confidence.

    • Policy & regulation
    • Markets & deals
    • Clinical & science
    Subscribe free